Outsource Social Media Marketer

Work with the expert social media marketing team.

Businesses of all sizes are opting to outsource social media management and marketing. 

Did you know that 92%1 of all marketers indicated that their social media efforts have generated more exposure for their businesses? It’s no wonder that businesses, large and small, are keen to invest in social media marketing.

Because it’s easy math. Social platforms break down barriers between companies and customers, so you can build a responsive, caring brand reputation by addressing questions and concerns from your customers faster than ever. Not surprisingly, the personalization element in social media channels makes it more likely to lead to higher conversion rates and long-term brand loyalty.

What’s more, social media platforms are almost all free to register and cost little to start advertising, so there’s high potential for a good return on your investment.

These days, social media marketing (SMM) plays an important role in deciding digital marketing strategy of any company.

A social media marketer is responsible for:

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Major Challenge

One major challenge with running big marketing campaigns is that social media can be a 24-hour job. As it turns out, customers expect fast response times, often with little regard for local business hours.

If customers are contacting your business at midnight with a question, they’re up, so they expect an answer pronto. And since social media platforms like Facebook measure and publicly display your response times, businesses need to act fast to maintain their reputation for good customer service.

When your local team can’t meet your customers’ expectations for response times, you can hire an offshore social media manager to work your local night shift. That way, your customers are well looked after, 24 hours a day, without placing extra pressure on your local team.

This is why more and more businesses are choosing to outsource their social media marketing  – providing exceptional service and response times to customers, even outside of regular business hours.

Social media marketing qualifications and experience

Social media marketers tend to come from all sorts of backgrounds. Most have undergone independent training after graduating with a university degree (e.g. in English, Computer Science or Communications).

Social media marketing (SMM) courses started a bit later than SEO/ SEM, and SMM has recently been included in the overall digital marketing program for undergraduate and certificate or diploma courses.

Within these training courses, trainees are deployed to actual SMM projects where they’re required to apply their knowledge to real-life marketing challenges. Naturally this enhances their skills in the SMM field, so most graduates hit the employment market completely job-ready.

Social media marketers (SMM) tend to have the following range of experience:

  • Junior –   Junior SMM specialists are typically graduates of certification or diploma courses with up to 11 months of relevant experience.
  • Intermediate – An SMM specialist with 1-2 years of relevant experience is considered intermediate.
  • Senior – Senior SMM Specialists have 2+ years of relevant experience.

Social media marketing tools

A social media marketer uses the following social media sites to launch campaigns, promote a product or service, and engage with the target market.

Most social media platforms have built-in data analytics that allow companies or advertisers to track the performance of the campaigns or pages being launched.

Utilizing mobile advertising platforms is also part of any social media marketing campaign, especially when a company aims to interact with its consumers in real time as often as possible.

Save up to 70% on labor and occupancy costs

 We can employ and accommodate fully qualified, very experienced social media marketers for your team for up to 70% less than you’d pay in your local employment market. It’s why outsourcing social media management and working with a talented social media marketer  just makes good business sense.

Tips for employing social media marketers

  • It takes 5-7 weeks to recruit a social media marketer.
  • Social media marketers, especially senior ones, tend to transition to the full spectrum of digital marketing, to include SEO and SEM; so you can expect crossover experience and skills when hiring an experienced SMM.
  • In the local market, this type of profile is commonly known and advertised as digital marketing specialist compared to social media marketer.
  • Typically this profile is an individual contributor who can work with minimal supervision.
  • Social media marketers are usually good with numbers, and they expect measurable performance reviews using objective metrics and KPIs supplied by their employer.
  • Even though social media marketers in Australia may prefer working remotely or from home, where reliable internet connection, stable power supply, and well-functioning modern computers still remain challenges for independent workers, working in an office is the better approach.

Frequently Asked Questions

How long does it take to get a social media marketer or team up and running?

Your outsourced social media marketer can be up and running in as little as six to eight weeks when you outsource through Cyber World Solutions. From discussing the requirements and qualifications desired of your social media marketer(s), to assigning your new team member their very first task, Cyber World Solutions can help meet your requirements. Keep in mind, if you require a larger team of social media marketers, our talent acquisition team may require additional time for the extra recruitment, training and onboarding needed to establish your qualified, offshore team.

What are the costs of outsourcing?

Outsourcing  can result in significant cost savings of up to 70%. Here at Cyber World Solutions, we offer a monthly fee to help reduce overheads and allow you to focus on scaling and growing your business. Included in the monthly fee is infrastructure, recruitment and training, security, staff benefits and management.

What are the qualifications and skills of a great social media marketer?

Successful social media marketer skills include:

  • Experience working across all social media platforms such as Facebook, Instagram, Twitter and LinkedIn
  • Familiarity with analyzing market trends and applying them to campaigns
  • Excellent communication when speaking with relevant stakeholders to develop social media campaigns around your products or services
  • Organization and project management tools knowledge
  • A high level of accuracy and attention to detail.

A higher education degree or certificate in marketing, communications or business administration is desirable to succeed as a social media marketer.

How can I ensure quality when hiring social media marketers?

Cyber World Solutions’ talent acquisition team works just as an in-house recruitment team would. They screen, interview and test candidates to ensure candidates meet the needs and requirements as illustrated in your position descriptions. With over 10 years of experience pioneering a new way of offshoring, Cyber World Solutions’ expertise is backed by being one of the largest and most experienced offshoring providers – so quality is not a concern.

With a dedicated management team on the ground, working one-on-one with your staff, Cyber World Solutions has 192+ talented staff in operations who keep the communication between your business and your offshore team streamlined. We also have operational departments that help your employees function efficiently and productively.

Sample social media marketer profiles

  • Advertising and media planning
  • Content marketing strategy
  • Preparation of engaging social media posts for Facebook & Instagram
  • Social media strategy and content planning
  • Photography
  • Graphic design
  • Social Media Associate
  • Social Media Specialist
  • Social Media Administrator
  • Adobe Lightroom (Photo Editing) & Adobe Premiere (Video Editing)
  • Managing social media inboxes & community management
  • Facebook advertising
  • Google Analytics
  • Using Agora Pulse to create social media reports
  • Social media post creation using Canva
  • Social Media Specialist
  • SEO Specialist