Outsource Search Engine Marketing (SEM)

Outsource SEM with search engine specialists

Businesses tend to start with organic strategies to appear in search (SEO) before getting into SEM, since it involves paid advertising. Some companies expect SEM to be a combination of organic and paid strategies and may look for both skills in one person, this combined role is considered a niche specialty. If your business aims to drive immediate traffic results, outsourced PPC services and SEM is a winning strategy.

SEM specialist experience

An SEM specialist is also referred to as a Pay-Per-Click (PPC) specialist, and this description is quite often used in local job ads. They tend to come from a variety of backgrounds, but have usually undergone specialist, independent SEM training after graduating with a degree from a university (e.g. in English, Computer Science, Communications).

The specialist SEM training courses started between 9 and 10 years ago and were offered by pioneering SEO and SEM practitioners who built schools catering specifically to web development and digital marketing.

Within these training courses, trainees are deployed to actual SEM projects where they’re required to apply their knowledge to real-life search challenges. Naturally, this enhances their skills in the SEM field, so most graduates hit the employment market completely job-ready.

As with Search Engine Optimization (SEO), SEM is an emerging industry. As a result, SEM specialists tend to range in experience from a few months up to 9-10 years:

  • Junior – Junior SEM specialists are typically graduates of certification or diploma courses with up to 11 months of relevant experience.
  • Intermediate – An SEM specialist with 1-2 years of relevant experience is considered intermediate.
  • Senior – Senior SEM Specialists  have 2+ years of relevant experience.

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Search engine optimization (SEO) tools

  • Google Ads (formerly AdWords)
  • Google Search Console
  • Google Data Studio
  • Google Analytics
  • Titlecap
  • Ubersuggest
  • SEM reporting programs such as SEMrush, Ahrefs or Moz.


Apart from these tools, SEO specialists are expected to have a good understanding of the following web technologies:


  • HTML
  • CSS
  • Javascript (less common than HTML and CSS).

Save up to 70% on labor and occupancy costs

 We can employ and accommodate fully qualified, very experienced experienced SEM specialists for your team for up to 70% less than you’d pay in your local employment market. Outsourcing SEM and PPC services just makes good business sense.

Tips for employing SEM specialists

  • It takes 6-8 weeks to recruit SEM specialists.
  • Local SEM or PPC specialists are experienced in paid advertising campaigns (more so than SEO). Finding both in one person will take time.
  • Not all SEM specialists are Google Analytics-certified, but most are proficient with a range of SEM methods and tools.
  • Typically this profile is an individual contributor who can work with minimal supervision.
  • Even though SEM specialists in Australia may prefer working remotely or from home, where reliable internet connection, stable power supply, and well-functioning computers still remain challenges for independent workers, working in an office is the better approach.

Sample SEM specialist profiles

  • SEO and SEM
  • PPC and AdWords
  • Facebook advertising
  • HTML and CSS
  • Digital marketing
  • Adwords/ SEM/ PPC Specialist
  • SEM Specialist
  • AdWords Support Specialist
  • Pay-per-click (PPC) ads
  • Social media marketing
  • Yoast for WordPress
  • SEMRush and Screaming Frog
  • Google Search Console, Google Analytics and Google AdWords
  • Ahrefs for SEO
  • Digital Marketing Associate
  • Search (SEO & SEM/PPC) Specialist
  • Run Rate Specialist