JOB PROFILE
Outsource SEM with search engine specialists
Businesses tend to start with organic strategies to appear in search (SEO) before getting into SEM, since it involves paid advertising. Some companies expect SEM to be a combination of organic and paid strategies and may look for both skills in one person, this combined role is considered a niche specialty. If your business aims to drive immediate traffic results, outsourced PPC services and SEM is a winning strategy.
An SEM specialist is also referred to as a Pay-Per-Click (PPC) specialist, and this description is quite often used in local job ads. They tend to come from a variety of backgrounds, but have usually undergone specialist, independent SEM training after graduating with a degree from a university (e.g. in English, Computer Science, Communications).
The specialist SEM training courses started between 9 and 10 years ago and were offered by pioneering SEO and SEM practitioners who built schools catering specifically to web development and digital marketing.
Within these training courses, trainees are deployed to actual SEM projects where they’re required to apply their knowledge to real-life search challenges. Naturally, this enhances their skills in the SEM field, so most graduates hit the employment market completely job-ready.
As with Search Engine Optimization (SEO), SEM is an emerging industry. As a result, SEM specialists tend to range in experience from a few months up to 9-10 years:
Apart from these tools, SEO specialists are expected to have a good understanding of the following web technologies:
We can employ and accommodate fully qualified, very experienced experienced SEM specialists for your team for up to 70% less than you’d pay in your local employment market. Outsourcing SEM and PPC services just makes good business sense.
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